Holland is an all-ages art and music initiative made for and by the young people in Reno and beyond. Based on Seattle's successful Vera Project, Holland strives to empower young people through access to music, art, diverse workshop opportunities, and community service and activism. Geared primarily toward teens ages 13-18, Holland hopes to end the long-standing void for teens in this area by fostering creativity and encouraging young people to challenge and engage themselves and their peers. Run by young people, Holland will be a place for people of all-ages to be entertained, empowered, and involved. Holland seeks to shape Reno's future movers and shakers and creative contenders.

The Holland Project exists at 265 Keystone Avenue and opened it's doors in Spring of 2007. Currently, Holland friends and family are transforming the space, raising money to start and sustain the project, and securing donations in various shapes and sizes.

The name Holland is in homage to The Vera Club in the Netherlands, one of the original all-volunteer music venues in operation since the 70's. Holland's sister organization and the one from which we are modeled, the ever-estimable Vera Project, is modeled after the Dutch Vera.

Holland is sustained by it's Core Crew -- all young artists, activists, students, business owners, and musicians working to ensure Reno has a vibrant urban scene where art and music thrive, and striving to re-define Reno as a place not just for adults. Holland also has a Youth Board and a slew of dedicated volunteers that make this project possible. To become a Holland warrior, please email This e-mail address is being protected from spam bots, you need JavaScript enabled to view it